MELISSA TESTA PI-AR
GOOGLE & META ADS
INTRODUCTION
I create and optimize advertising campaigns on Google Ads and Meta Ads (Instagram and Facebook) to ensure maximum visibility and return on investments.
​
Through detailed audience analysis and advanced targeting strategies, I identify users who are truly interested in your products or services, moving from traffic to sales and high-quality leads.
WHAT ARE ADSs
&
WHAT THEY ARE FOR
The term "Ads", short for "Advertising", refers to any form of paid advertising used by a company to promote its products or services.
​
What are Ads for?
Ads are a fundamental marketing tool for companies, as they allow you to:
- Increase visibility: Ads allow you to reach a large audience, even outside your circle of regular customers.
- Generate traffic: Ads can direct users to your website, online store or social page.
- Promote products and services: Ads allow you to present your products and services to an interested public, increasing the possibility of sales.
- Building the brand: Ads help strengthen brand awareness and create a positive image of the company.
- Reaching a specific audience: advertising platforms offer advanced targeting tools, which allow you to show Ads only to potentially interested users.
TYPES OF ADS
There are different types of Ads, including:
- Search Engine Ads (SEA): Appear in search results from Google and other search engines, based on keywords users type.
- Display ads: Appear on websites, apps and other online channels, in the form of banners, images or videos.
- Social Media Ads (SMA): Appear on social platforms such as Facebook, Instagram, Twitter and LinkedIn, and can be targeted based on users' interests and characteristics.
- Video ads: Play on video platforms like YouTube and other streaming platforms.
- Native ads: integrate with the editorial content of a website or app, taking on a look similar to articles or posts.​​
PRICES
One-off pricing: For a specific project, such as the creation and complete setup of a new campaign, an in-depth audit with action plan, or the creation of a set of A/B test ads. Useful for customers who do not require ongoing management.
Setting up a basic campaign: €500 - €1000
Complete audit with report and action plan: €800 - €2000
​​
Package prices:
"Start" package: Basic campaign setup, weekly monitoring, monthly report.
STARTING FROM €400/month.
​
"Growth" package: Advanced setup, continuous optimization, A/B testing, detailed reporting.
STARTING FROM €800/month.
​
"Performance" package: All included + advanced conversion management, ROI optimization, customized reporting.
STARTING FROM €1200+/month
​​
Extra paid services:
Creation of optimized landing pages
Integration with advanced analysis tools (e.g. Google Analytics 4)
Strategic digital marketing consultancy
Customer training on the use of Google Ads
PERCHÈ SCEGLIERE ME?
- Grande passione per il mio lavoro.
- Competenza comprovata nella gestione dei media online, nella creazione di contenuti e nel Digital Marketing.
- Responsabile dei media online dedicato per un servizio personalizzato.
- Progettazione grafica e creazione di contenuti di alta qualità.
- Comunicazione e collaborazione trasparenti.